WESTBOROUGH, Mass. — It's hard to escape Ron Jeremy. The self-proclaimed "Hardest Working Man In Showbiz" seems to be enmeshed in every aspect of popular culture, and later this month, the actor, writer, and reality television star is coming to Julio's Liquors in Westborough.
Jeremy, who has reportedly set a record for starring in over 1,500 adult films, will be in the store July 27, from 5 p.m. to 8 p.m. to promote his brand of rum, Ron de Jeremy.
Ryan Maloney, owner and president of Julio's, said that while the marketing campaign of Ron de Jeremy is a bit tongue-and-cheek, the beverage itself is legitimate.
"The guy who makes the rum is a master distiller," Maloney said, referencing distiller Francisco "Don Pancho" Fernandez, 72. "They didn't just slap a label on and started putting out junk."
Maloney said the market for high-class rum, while not as big as wine or scotch-whisky, is growing.
"A lot of people look at Mr. Jeremy's venture as goofy," Maloney said, but added that the star of "Ally McFeal" and "The XXX Files: Lust in Space" could serve as an ambassador to a better class of rum.
Jeremy, star of "The Justice League of Pornstar Superheroes," isn't the first celebrity to grace Julio's. "Jersey Shore" star Mike "The Situation" Sorrentino drew in hundreds of fans for a vodka promotion in 2011. Ramona Singer of "Real Housewives of New York City" fame and Queensrÿche rocker Geoff Tate have made appearances at the store.
According to his biography, Jeremy, nicknamed "The Hedgehog" for his rotund appearance, has had parts in 60 mainstream films, including "Ronin," "Reindeer Games," and "The Boondock Saints," in addition to the plethora of adult films, such as "Wanda Whips Wall Street," "For Your Thighs Only," and "Bad Mama Jama and the Fat Ladies of the Evening."
The star of "Twin Cheeks" and "Return of the Cheerleader Nurses" had a notable appearance on VH1's "The Surreal Life," where he was cast along with former televangelist's wife Tammy Faye Messner, rapper Vanilla Ice, and actor Erik Estrada.
"He takes himself seriously enough not to take himself too seriously," Maloney said. "He's more than famous. He's infamous."